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Hills
Enter the hills of Liguria, and you enter the world of authentic Italian pesto. Colours burst from every nook, flavour tingles in every cranny and an exquisite blend of the finest basil, garlic, pine nuts, parmesan cheese and oil combine to enliven the spirit and transform the senses. Welcome to our way of life, our passion and our obsession. Welcome to our art. L’Arte di Saclà.
Cook
Colours burst from every nook, flavour tingles in every cranny and an exquisite blend of the finest ingredients combine to form a range of pesto, antipasto and sauces for pasta to enliven the spirit and transform the senses. Welcome to our way of life, our passion and our obsession. Welcome to our art. L’Arte di Saclà.
Market
In Italy, food is our whole word: the spirit that enlivens, the magic that transforms. Colour bursts from every nook, flavour tingles in every cranny, and suddenly the everyday is very far away. It’s our way of life, our passion and our obsession. It’s our art. L’Arte di Saclà.
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In 2005 Saclà launched its new global communication strategy across Europe.
The new commercial is targeted at a cosmopolitan audience and reflects the contemporary nature of the Saclà brand.
L’Arte di Saclà" shows an artist and his hedonistic food experience glorified through a passionate painting. Accompanied by music composed by famed creator John Altman, the music perfectly complements, the art, the food and the experience leaving listeners captivated.
The printed campaign literally depicts the Saclà world of flavours and ingredients through three highly intriguing images. |
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